Tuesday, 7 November 2023
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Ben Hacking
Co-founder & CEO
tl;dr
ChatGPT can serve many marketing use-cases, but one that I don't see enough is feedback.
Most material in marketing is still created by people, be that ad creatives, blog posts, and copywriting. In the process of creating material we go through many feedback iterations with our colleagues, but as you know, that takes time.
You can jump over one (or a few) iteration cycles by taking off the rough edges with ChatGPT. For example, to analyse a LinkedIn organic post you can use the following prompt:
Note: to be able to upload images to ChatGPT you'll need to have access to GPT-4 (Plus or Enterprise subscription).
Some of the feedback I received were:
All feedback might not be relevant for you as ChatGPT is likely to lack the context you have, but as with all feedback, not everything is applicable.
What's great with ChatGPT is that you can alter the prompt to receive feedback on most types of marketing assets. You can make use of the following prompt outline and customise it to your use case:
Let me know if you have any questions or comments, and feel free to share this with your colleagues to spark a discussion in your marketing department.
If you missed it, I recommend checking out my conversation with Jacqueline Boina from Voi Technology last week! Jacqueline shared some great insights on how Voi operates and what AI tools they've been using to automate translation at scale for the 100+ cities they operate in 🛴 (read more)
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On another note, we're onboarding more people to Arcane 🤩
We are building a platform for Marketers to be able to leverage all the advances in AI in their day to day job so that they can bring joy back to their work.
If you're interested in learning more, click here!
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Note: Some image components in The Spark were created with Midjourney